Tag: strategic planning
When to Change Marketing Strategy: A CMO’s Guide for UK SMEs
As a CMO, discover when to change marketing strategy. Learn key indicators, pivot frameworks, & how to balance persistence with necessary change for better ROI.
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Product Roadmaps: Planning for Business Success
Explore how product roadmaps evolved from rigid plans to flexible strategic tools, plus best practices for maximising value across your portfolio.
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Should Your SME Specialise or Diversify? The Evidence That Could Transform Your Business
“Focus on your niche,” they tell you. “Become the go-to expert in your field.” Then, when times get tough, the same voices whisper about diversifying
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Revolutionising Marketing Strategy with Theory of Change: A Comprehensive Guide for Modern Marketers
Executive Summary Theory of Change (ToC), traditionally used in social impact sectors, can be powerfully adapted to marketing strategy. This approach involves mapping out long-term goals, preconditions, interventions, indicators, and assumptions. By applying ToC to marketing, professionals can create more holistic, interconnected strategies that link daily activities to overarching objectives. Benefits include enhanced strategic clarity,…
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Top-Slicing Budgets: The Lazy Approach to Cost-Cutting
the reasoning behind top-slicing, its potential pitfalls, and alternative approaches that can lead to more sustainable cost reductions.
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Why a Strategic Communications Calendar is Essential for PR Success
As a marketing professional with years of experience under my belt, I’ve learned that one of the most valuable tools in our arsenal is a well-planned communications calendar. It’s not just about jotting down a few key dates and calling it a day; a truly effective calendar is a strategic roadmap that aligns your PR…
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