Tag: UK

  • Marketing Techniques for Politicians

    So, have a guess what this is all about: Since 1997 there has been much discussion of the use of focus groups, handfuls of people picked to be representative of a target demographic, then questioned in relative seclusion. I’m thrilled to say this all about politicians. It is an extract from the BBC News Magazine.…

    Palace of Westminster
  • Best medium to large company

    In the annual shareout of awards, The Stopgap Group(Stopgap, Rightstop, Fitzroy and Courtenay) won the award for “Best Medium-to-Large Recruitment Firm to Work For“. They collected the award at the big recruitment industry night, hosted at London’s Grosvenor House Hotel, at the annual Recruiter Awards for Excellence. Image by Skitch776 via Flickr Stopgap, one of the UK’s leading marketing recruiters, had…

  • Stephen Waddington’s equity fund

    I found this quote today: I started the £1k FTSE 100 Confidence Project in January as a personal show of confidence in the UK equity market. I was fed up with the doom and gloom and was convinced that the equity market had priced in bad news. I invested £1,000 in a FTSE 100 ISA…

  • Buying better for a greater ROI

    Get the buying process right and your promotions and incentives will win over consumers. Promotions and incentives are big business. Motivating consumers with on-pack promotions, merchandise, vouchers or money off coupons, continue to play an important role in the marketing mix. In fact, the size of the motivation market in the UK is worth about…

  • .co.uk Domains Most Popular in the UK

    The thinking had always been that a dot-com domain name was more credible than a dot-uk one. Now, after selling the six-millionth dot-uk domain earlier this month, the dot-uk domain registry Nominet says dot-uk domains are becoming more and more popular amongst UK businesses. According to Nominet, the preference for a dot-uk name is due…

    dot co dot uk