Kevin Harrington

Unordinary Thinking No. 22 – Three tonnes of cash

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Kevin Harrington

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The benefits a retailer gets from understanding their customers better through the data which is captured.  How retailers can typically expect to get higher margin sales, new customers they would not otherwise get and incremental sales of 40% above the amount loaded onto the card.

Read the Lexden blog here >>> Unordinary Thinking No. 22 – Three tonnes of cash « LEXDEN.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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