Wakestock music festival first in UK to use microchips

Wristbands fitted with microchips have been worn by everyone at a UK festival for the first time. The technology, which designers claim will cut out fake tickets and queues, was used by 15,000 festival-goers at Wakestock, Cardigan Bay, Wales.

Designers claim the advantages to fans are that they can pre-load them with money to pay for food and drink, check into social networks and ensure they have a “cleaner experience”.

via BBC – Newsbeat – Wakestock music festival first in UK to use microchips.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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