Kevin Harrington

Wakestock music festival first in UK to use microchips

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Kevin Harrington

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Wristbands fitted with microchips have been worn by everyone at a UK festival for the first time. The technology, which designers claim will cut out fake tickets and queues, was used by 15,000 festival-goers at Wakestock, Cardigan Bay, Wales.

Designers claim the advantages to fans are that they can pre-load them with money to pay for food and drink, check into social networks and ensure they have a “cleaner experience”.

via BBC – Newsbeat – Wakestock music festival first in UK to use microchips.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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