How people really use mobile

This is the year of the mobile; payments acquiring through iZettle and their competitors is the hot topic. At the same time the phrase M-POS or MPOS (mobile point of sale) is a frequent visitor to conversations about payments.

Innovation is fantastic and will lead to many successful new business. Equally many will fail, some of those because they don’t solve a problem for the consumer.

This article from the Harvard Business Review is illuminating. Make sure you click on the link as there is excellent data and a great graphic to see.

To marketers, the prospect of reaching shoppers through their smartphones is tantalising. But mobile doesn’t always mean on the go. New data show that 68% of consumers’ smartphone use happens at home. And users’ most common activity is not shopping or socialising but engaging in what researchers at BBDO and AOL call “me time.”

via Vision Statement: How People Really Use Mobile – Harvard Business Review.

Kevin Harrington

I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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