Kevin Harrington

My business rules for the year

Kevin Harrington's business rules

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Kevin Harrington

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  1. Don’t deal with tossers – there are enough great people about to work with
  2. You’ll always overestimate what can be achieved in 3 months. You’ll always dramatically underestimate what can be achieved in 3 years
  3. Create the story – people buy stories, they yawn at lists of features
  4. Ask questions – someone else has the information you need…just ask
  5. Keep talking to people – 1:1 and 1:many, face to face
  6. If you’re the smartest person in the room, you need to find some different people (or a different room or both)
  7. Remember number 1

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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