Kevin Harrington

My business rules for the year

Kevin Harrington's business rules

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Kevin Harrington

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  1. Don’t deal with tossers – there are enough great people about to work with
  2. You’ll always overestimate what can be achieved in 3 months. You’ll always dramatically underestimate what can be achieved in 3 years
  3. Create the story – people buy stories, they yawn at lists of features
  4. Ask questions – someone else has the information you need…just ask
  5. Keep talking to people – 1:1 and 1:many, face to face
  6. If you’re the smartest person in the room, you need to find some different people (or a different room or both)
  7. Remember number 1

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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