Scientific Wild Arsed Guess

SWAG, estimating sweets in the jar

I love tripping over fun acronyms I’ve not heard before.

Scientific Wild Arsed Guess, SWAG, this is ideal for those situations when someone can’t bring themselves to come up with an opening estimate, even though they’re the best-placed person to do so. Great for encouraging technical/detailed/finisher people who might be uncomfortable with the vagueness of the start of the creative process.

Also, WAG = shortened, less scientific form of Wild Arsed Guess.

And then I rediscovered this Dilbert cartoon, I think we’ve all been there!

Dilbert-cost-estimation
author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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