Category: evergreen
Eat You Bastards
Ind Coope, Double Diamond and Skol Lager brand names are still visible behind the bar at The Coach and Horses, Romilly Street, London, W1. Amazing. These brands are all from the 70s; Ind Coope being the brewer of DD and Skol. The menu on the wall is the reason for this post. “Eat You Bastards”…
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Brand Advocacy
I read a fine article in Marketing magazine about brand advocacy. “Marketing often gains a reputation for cherishing style over substance. Its detractors accuse it of shouting about product benefits, or, in the absence of these, a nebulous lifestyle positioning, regardless of the quality of the customer experience. “But in reality, plenty of brands over…
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What is an Entrepreneur?
What is an entrepreneur? A fine question indeed. I tripped over a good definition at Entrepreneur of the Industry: “Being ‘entrepreneurial’ is not just about generating more growth and profit, a business start-up or a new idea. It is about individual vision and leadership in any business situation that results in a successful outcome. This might…
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7 compelling reasons not to discount
It’s rather nice to get feedback that my web content has proved useful. The article, 7 Compelling Reasons Not To Discount, has been on my main site for a while and I was told the other day that it helped win a debate within a company. It is often too easy to reduce prices but…
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