Category: evergreen
First, let’s fire all the managers
I do enjoy the Harvard business review. The article below challenges the norm and delivers some food for thought. Wouldn’t it be great if we could achieve high levels of coordination without a supervisory superstructure? Wouldn’t it be terrific if we could get the freedom and flexibility of an open market with the control and…
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Are SMEs Worth It?
I’ve been involved in a lot of conversations over the last couple of years about selling to SMEs in the UK. For many companies, this looks like it should be a rich stream of business if only it was accessible. Just the number of SMEs make this an area worthy of consideration; there are well…
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Those Welch Are Very Civil
Now that’s what you want, your contractor’s staff being polite, being civil, and being advocates for your brand. This morning, at Loddon Primary School, there was a big hole in the ground. There were four workmen digging a trench to lay green pipes to carry data cables. As you can imagine this gathered a crowd…
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Political Differentiation
Differentiation in marketing is key, whether you are managing a budget or a premium brand. It is important that the consumer can quickly see why your product or service is better, different or beneficial to them. Whole chunks of the marketing industry are invoicing clients daily to help them with differentiation. And then there’s UK politics. Now we…
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Variable Volvo service
I thought car customers were hard to get hold of these days. You wouldn’t believe it at Motorworld Volvo in Oxford. I asked to talk to someone about leasing a Volvo and I was told to phone some number in Chipping Norton. Now, as I had bothered to walk through the door and there was…
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1970s Dinner Party: Menu, Music, and Theme Ideas
The plan is to have a 1970s dinner party tonight. Our guests are invited and the costumes are ready. The 1970s were a really good decade for music, a really rich ten years for quality and diversity. The iPod is set up with a random playlist of great music from various genres. We’ve even created a…
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