Strategic B2B Marketing and Opinion

Kevin Harrington

Banks and sales and charities
Perhaps it’s just me, but I find the idea of banks running January sales a bit offensive. I’m not too sure why. I think it’s the naive idea I have that…
Categories: marketing
Anatomy of a successful social network
How many hours a week do you spend on Bebo, Facebook or MySpace? I read this on Shuzak.com: “The Nobel Prize winning free-market economist, Milton Friedman, believed that when left alone,…
Categories: marketing
Brand Advocacy
I read a fine article in Marketing magazine about brand advocacy. “Marketing often gains a reputation for cherishing style over substance. Its detractors accuse it of shouting about product benefits, or,…
Categories: evergreen, marketing
Modifying Corporate Logos
Should people play around with corporate logos? I think Google has added to their brand image by creating seasonal treatments for its logo. St Patrick’s Day and Christmas themes spring to…
Categories: marketing
Buying better for a greater ROI
Get the buying process right and your promotions and incentives will win over consumers. Promotions and incentives are big business. Motivating consumers with on-pack promotions, merchandise, vouchers or money off coupons,…
Categories: marketing
Great service and net promoter score
Good service leaves a positive and lasting impression. Unfortunately we all too often end up telling friends and colleagues of the poor service we have received. My shopping experiences this Christmas…
Categories: marketing

Strategic B2B Marketing and Opinion

Banks and sales and charities

Anatomy of a successful social network

Brand Advocacy

Modifying Corporate Logos

Buying better for a greater ROI

Great service and net promoter score