Strategic B2B Marketing and Opinion
Directory Enquiries: The Good and The Bad
When you can’t get in your car you need help. Well I did anyway. And the number for Saab Assistance was locked in the car. Directory enquiries seemed to be the…
Categories: marketing
What is an Entrepreneur?
What is an entrepreneur? A fine question indeed. I tripped over a good definition at Entrepreneur of the Industry: “Being ‘entrepreneurial’ is not just about generating more growth and profit, a business…
Aston Martin is cooler than iPod and YouTube
I spent a chunk of the weekend trying to explain what ‘cool’ means to Charlie, my 5-year-old son. Then today I tripped across the Superbrands Coolbrands 2007/2008. I think I’ll not…
Categories: marketingFour day weeks
I was chatting with a friend who runs VidaVia in Spain. He was reminding me of a few time management ideas. He pointed me towards an interesting article about working a four…
Categories: marketing
.co.uk Domains Most Popular in the UK
The thinking had always been that a dot-com domain name was more credible than a dot-uk one. Now, after selling the six-millionth dot-uk domain earlier this month, the dot-uk domain registry…
Categories: marketing
British Gas: Aggressive Sales Tack
I do hate salespeople that lie. I read a chart of the “best clients” from an agency perspective. At the bottom, there was the “Brands in Need of a Direct Makeover”…
Categories: marketing