Strategic B2B Marketing and Opinion
Brands in the balance
I was at Reading Prison last Friday. It was a photocall for Jail Guitar Doors and one of Reading’s two Members of Parliament, Martin Salter (pictured holding a Heritage H-575 guitar,…
Categories: marketing
Cash belongs in the bank, not in the warehouse
In these heady days of YouTube, MySpace, Google, eBay et al, it can be easy to forget that some people still run businesses that sell physical things. This blog gives a…
Categories: marketingBeanz Meanz…well it used to be Heinz
Yes, Heinz Baked Beanz are full of fibre and contain essential minerals and vitamins. The trouble is they’ve also reduced the salt content by 30 per cent and also (I believe)…
Categories: marketing38% of “major UK companies” don’t bother to respond to emails
New Media Age, 31 May 2007, tells us that, “British companies are losing money because they ignore emails from their customers. Egain’s State of Customer Service study found that 38% of…
Categories: marketing
The Webby Awards
What a marvellous idea: winners speeches limited to five words. This is the rule at the Webby Awards. Read about it here: BBC NEWS Technology BBC celebrates three Webby awards BBC…
Categories: marketing
Contract Publishing – a relaxed world?
“I’ll send him a message and hopefully he will get back to you.” That was the response from the girl that answered the phone to my new business enquiry this morning.…
Categories: marketing