Strategic B2B Marketing and Opinion
Mergers that add value
This article talks about the merger of the AA and Saga: http://news.bbc.co.uk/1/hi/business/6236862.stm It is interesting to note that 2 + 2 = 5. The appropriate mergers of businesses can increase value.…
Categories: marketingI Hate Graffiti
I hate graffiti. Really, I do. I think it makes buildings and streets look cheap and uncared for. Personally I am very pleased that Reading Borough Council are doing something positive…
Categories: marketingBBC Children In Need – brand misuse
It takes long enough for a charity to develop a trusted brand name. Protecting it can be even harder. This BBC Children In Need collection box, seen in a fish and…
Categories: marketingPricing survey nonsense
I was waiting in a line to pay for some petrol at my local BP garage. The delay was caused by the usual number of people buying sausage rolls, milk, cat…
Categories: marketing
Will Taking Your Brand Green Boost Sales?
I’ve been thinking a lot about the impact of environmental consciousness on business lately. It’s a topic that’s been buzzing around boardrooms and marketing departments, and for good reason. The question…
Categories: marketing