Strategic B2B Marketing and Opinion
Pricing survey nonsense
I was waiting in a line to pay for some petrol at my local BP garage. The delay was caused by the usual number of people buying sausage rolls, milk, cat…
Categories: marketing
Will Taking Your Brand Green Boost Sales?
I’ve been thinking a lot about the impact of environmental consciousness on business lately. It’s a topic that’s been buzzing around boardrooms and marketing departments, and for good reason. The question…
Categories: marketingLet’s Do it Without Google
So many businesses have become Google-dependent. And, we all know that monopolies are rarely good for business. So how’s this for an experiment? Grow a new online business while excluding it…
Categories: marketingThe role of a retailer
In a scene on Open All Hours Arkwright (Ronnie Barker) says to Granville (David Jason), “They decide what they come in here for and we decide what they walk out with.” It…
Categories: marketingAre the insurance adverts misleading?
I recently changed cars. More accurately: last month I changed car for the fourth time in 2 years. Each time this necessitated the usual faff of sorting the insurance. I tried the…
Categories: marketing
Creating customer evangelists
The excellent book Naked Conversations quotes the book Creating Customer Evangelists and states that if you want your customers to be evangelists for your business you must: Continuously gather customer feedback.…
Categories: marketing