Strategic B2B Marketing and Opinion
Digestive biscuits
Here we are in the middle of the hospitality season. I thought this plate of digestive biscuits in a meeting room in London was especially appetising. What’s been a memorable culinary…
Categories: marketing
The Funniest Joke in the World
I was searching for a joke that would have international appeal. The following is apparently ‘the funniest joke in the world’: Two hunters are out in the woods when one of them…
Categories: odds and ends
Directory Enquiries: The Good and The Bad
When you can’t get in your car you need help. Well I did anyway. And the number for Saab Assistance was locked in the car. Directory enquiries seemed to be the…
Categories: marketing
What is an Entrepreneur?
What is an entrepreneur? A fine question indeed. I tripped over a good definition at Entrepreneur of the Industry: “Being ‘entrepreneurial’ is not just about generating more growth and profit, a business…
Aston Martin is cooler than iPod and YouTube
I spent a chunk of the weekend trying to explain what ‘cool’ means to Charlie, my 5-year-old son. Then today I tripped across the Superbrands Coolbrands 2007/2008. I think I’ll not…
Categories: marketingFour day weeks
I was chatting with a friend who runs VidaVia in Spain. He was reminding me of a few time management ideas. He pointed me towards an interesting article about working a four…
Categories: marketing