Strategic B2B Marketing and Opinion
Brand Advocacy
I read a fine article in Marketing magazine about brand advocacy. “Marketing often gains a reputation for cherishing style over substance. Its detractors accuse it of shouting about product benefits, or,…
Modifying Corporate Logos
Should people play around with corporate logos? I think Google has added to their brand image by creating seasonal treatments for its logo. St Patrick’s Day and Christmas themes spring to…
Categories: marketingGreat service and net promoter score
Good service leaves a positive and lasting impression. Unfortunately we all too often end up telling friends and colleagues of the poor service we have received. My shopping experiences this Christmas…
Categories: marketingDigestive biscuits
Here we are in the middle of the hospitality season. I thought this plate of digestive biscuits in a meeting room in London was especially appetising. What’s been a memorable culinary…
Categories: marketing
The Funniest Joke in the World
I was searching for a joke that would have international appeal. The following is apparently ‘the funniest joke in the world’: Two hunters are out in the woods when one of them…
Categories: odds and ends