Strategic B2B Marketing and Opinion
New Labour and the Stick
I can’t help but reflect on the state of our nation’s governance. For years, I’ve had this nagging feeling about New Labour’s approach to running the country. It seemed to me…
Categories: odds and endsGeorge Wimpey house sales slow
Yes, it is true, George Wimpey house sales could be a lot quicker if they sent details to potential customers. I’ve been trying to get some simple details from George Wimpey…
Categories: marketingHospital waste and bugs
I think our local hospital, The Royal Berkshire Hospital in Reading, is excellent. That said, at a time when we are all concerned about bugs being transmitted through wards I think…
Categories: marketingHeisenberg Uncertainty Principle
I had heard of the Heisenberg Uncertainty Principle – in essence by introducing tools to measure a situation, we can affect the situation itself. Then an article appeared on the BBC…
Categories: marketing
It’s the contrasts I find interesting: ASDA and McDonald’s
It’s the contrasts I find interesting. In a couple of hours, opinions of a business and its brand image can change so quickly. For the worse: a McDonald’s cashier swearing in…
Categories: marketing
How Much Should You Pay for a Sandwich?
Tuesday: up at 04.00 to leave the house at 04.30 to catch a flight from Heathrow. I needed to fill up with petrol on the way to the airport. So I…