Strategic B2B Marketing and Opinion
Excessively noisy or strident
Excessively noisy or strident. What a great line. Apparently over 100 people complained about TV channels that have advert volumes higher than the programmes. In reality it annoys thousands of people…but…
Categories: marketing
Definition of great marketing
Seth Godin, on his blog, challenges us all to define great marketing in fewer than four words. His four words are: “Make big promises; overdeliver.” He goes on to say, “If…
Categories: marketingPhotos Make You Feel Good
It’s a funny old experience being photographed. This photo is largely what you see between flashes. The girl behind the camera here is professional photographer, Caroline Gratrix. A studio session with…
Categories: marketingLogo design – business model reversal
I quite like the look of this business, Logomarket On Logomarket.com, 120 designers present more than 5,000 logo designs to potential customers. The showcases contain logo designs for sale at fixed prices. The…
Categories: marketingUnbelievable strap lines
Southall Travel – redefining the travel experience. Well that’s the unbelievable statement on all the baggage carousels at Terminal 3, Heathrow. By contrast their website home page title says: Flights to…
Categories: marketingHertz change from yellow
If I were the guardian of the Hertz brand I’d be shaking my head. Surely the Hertz logo is yellow? The Hertz Corporation (also known as Hertz Rent A Car or…
Categories: marketing