Strategic B2B Marketing and Opinion
Unbelievable strap lines
Southall Travel – redefining the travel experience. Well that’s the unbelievable statement on all the baggage carousels at Terminal 3, Heathrow. By contrast their website home page title says: Flights to…
Categories: marketingHertz change from yellow
If I were the guardian of the Hertz brand I’d be shaking my head. Surely the Hertz logo is yellow? The Hertz Corporation (also known as Hertz Rent A Car or…
Categories: marketing
BA – The World’s Favourite Joke
We’re all bored with the Terminal 5 stories now. Perhaps we raised an eyebrow when we learned that the case and luggage losses were so bad that some insurers are withdrawing…
Categories: marketing
Cauliflower Shock Story
Well, it was a shock to Jo, one of my daughters. In one of her rare encounters with the kitchen, she was dismayed at how small the head of the cauliflower…
Categories: marketing
Single and double-loop learning
I had to chuckle. I was looking for some information and I dived into Google. Double and triple-loop learning was the subject I wanted to read about. The site I landed…
Categories: marketing