Tag: BBC News
Charity fundraisers facing new rules
The male Red Cross chugger claiming to be a busty blonde female when he approached me near Waterloo was a further reminder to me of the damage that can be done by poor collection methods. I was therefore especially pleased to notice this piece of news on the BBC News website: Charity fundraisers facing new…
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Strikes and baton rounds
These two news items were adjacent on the BBC News website: Public sector strike takes effect Met expands baton round training Do you think they may be related?
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Can a photograph boost a book’s sales?
As a teenager from the Shetland Islands emerged from a court charged in connection with alleged computer hacking, the media caught the moment. And it was not just Jake Davis himself who attracted attention but also the book that he was carrying. For many writers, the success of their work relies on the marketing skills…
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Adverts with lasting impact
Someone asked me the other day to name a handful of adverts with lasting impact. There was a challenge. I started recalling Martini, Brut and the original VW Beetle adverts…so that shows my age. But these were not ads that really changed peoples thinking. Katie Connolly, BBC News, Washington, has just written an article titled…
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Marketing Techniques for Politicians
So, have a guess what this is all about: Since 1997 there has been much discussion of the use of focus groups, handfuls of people picked to be representative of a target demographic, then questioned in relative seclusion. I’m thrilled to say this all about politicians. It is an extract from the BBC News Magazine.…
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