Tag: football
Help Me Translate This Gobbledygook
Someone asked me if I knew what this meant: football in the new era… Fans drive loyalty and loyalty is rewarded on the pitch. Success drives growth and growth drives ambition . Unfortunately Fans are customers and most of us in marketing understands these values as modern day football has evolved with commercial partners looking…
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Crowds ‘could be counted’ with phone and Twitter data
Nice gig if you can get it: Warwick University researchers studied geo-tagged Tweets and mobile phone use over a two-month period in Milan. Seriously though, this is an unsurprising but interesting piece of research. The article lead me initially to think about the use of mobile data to count crowds at football matches and political demonstrations.…
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Whiteknights FC has become an iZettler
Whiteknights Football Club has been delivering youth football in Reading since 1986 and is and FA Charter Status club. We have over 150 players and the club has always been run and administered by volunteers. Collecting payments and subscriptions from busy parents is always a challenge and it can take a long time. Part of the problem…
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Relax and accept World Cup fever
Do you remember all that fuss about employers losing productivity during the football World Cup? See my letter in the FT. It all seems so long ago. So how long will it be before we see the same conversation but centred around the Olympics? I think it will start about a year from now, get…
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