Relax and accept World Cup fever

Do you remember all that fuss about employers losing productivity during the football World Cup? See my letter in the FT.

It all seems so long ago. So how long will it be before we see the same conversation but centred around the Olympics? I think it will start about a year from now, get blown out of all proportion and provide an enormous number of column inches.

The truth is that employers could, and should, start thinking now about ways to embrace the Olympics and use it to the advantage of their business and the benefit of their staff. But that won’t happen will it?

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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