Tag: online shopping
Zero Moment of Truth: Why It’s More Important Than Ever in 2025 for UK Brands
How the Digital Age Has Redefined the Customer Journey Back in 2011, Google introduced us to the concept of the “Zero Moment of Truth” (ZMOT), a term that described how shoppers were researching products online before ever stepping into a shop or speaking to a salesperson. Over a decade later, I can confidently say that…
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How Trends In Innovation Are Evolving Companies
Companies are evolving; they are a lot different to their predecessors. Innovation has changed how companies are organised, products are developed and teams are led. All of this has been done for the better, with companies becoming more efficient and far-reaching than ever. Innovation itself is being innovated. The innovation trends are worth noting, as…
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The secrets of ‘showrooming’: price is not the only reason people shop online
While you fight your way around the town centre shops this Christmas, van drivers and couriers are beating a trail to our front door delivering the spoils of an earnest online shopping campaign executed by my wife. I had thought that my wife’s online shopping was primarily an economic choice but research at Kellogg has…
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MasterCard survey finds consumers want improved online shopping experience
According to a MasterCard survey, consumers are becoming more confident in online shopping and more interested in using their mobile devices for online shopping. Several issues, though, are making the online and mobile shopping experience frustrating for consumers, resulting in missed revenue opportunities for merchants and retailers. A couple of points that stood out for me where: 1. Among…
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Retailers not matching user demand for mobile selling
I can’t help but feel a sense of frustration. The Direct Marketing Association (DMA) has just released a study that confirms what many of us in the digital marketing world have suspected for some time: UK retailers are seriously behind the curve when it comes to mobile commerce. The Numbers Don’t Lie The DMA’s findings…
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