Tag: UK retail
Slippery On-Pack Promotions: A Consumer’s Frustration
Frustrated with expired on-pack promotions? A personal rant on how brands like Tropicana risk damaging trust by pushing promotions already out of date.
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HMV ‘may sell’ the part of it’s strategy that is working
In 1921, the Gramophone Company opened the first HMV shop in London, England; the composer Sir Edward Elgar participated in the opening ceremonies. Today we are on possibly seeing the last Christmas for HMV. I hope not, but things are looking dire for them. HMV has said it may sell its live music division to raise…
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Retailers not matching user demand for mobile selling
I can’t help but feel a sense of frustration. The Direct Marketing Association (DMA) has just released a study that confirms what many of us in the digital marketing world have suspected for some time: UK retailers are seriously behind the curve when it comes to mobile commerce. The Numbers Don’t Lie The DMA’s findings…
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Forecast: all shops will be the same by 2030
At what point will all retail shops in the UK be the same? Is it inevitable that they will all sell the same product range one day? Think about it: Tesco sells petrol – BP sells food WHSmith sells stamps – Post Office sells stationary Leaving aside the food range how different is Primark from…
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