Just as the world has got used to the visual eyesore of wheelie bins (well most people…see this article in The Independent) and there are people drawing our attention to them again.

I noticed a ‘Choose to Slow Down’ campaign was being delivered on stickers applied to wheelie bins in Yateley, Hampshire. It made me wonder how long it will be before councils and/or residents are selling the media space as an alternative form of ambient media.

A quick Google search showed me that the use of wheelie bins as media is not new or restricted to Yateley:

• Here is a press release from 2005 from Australia.
• Staffordshire news about a wheelie bin campaign.
• And there are loads more references.

As a media opportunity it is only for 1/7th of the week though…well in most areas.

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• Posts about UK retail marketing as of 23 February 2009

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