30 years on Punk butters up customers

I remember Punk, that is the Punk music of 1976. I was living in London and witnessed dollops of it first-hand. Consequently, I smiled at an article on FT.com:

Johnny Rotten boosts Dairy Crest sales

Dairy Crest said using John Lydon, the frontman of punk band the Sex Pistols, in Country Life adverts had helped to boost annual sales of the butter by more than a quarter.

The TV advertising campaign, which first aired in October and features the one-time anarchist also known as Johnny Rotten, has had a “very positive impact on sales”, said Mark Allen, chief executive.

So the next time someone tells you their finite views and how they will never change…just think Johnny Rotten. Time can change most things.

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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