Kevin Harrington

Music fans give thumbs up to contactless

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Kevin Harrington

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Festival-goers put MasterCard prepaid contactless-enabled wristbands to the test during the UK’s 2011 Isle of Wight Festival and a resounding 100% said they would use the technology at future events.

The vast majority of those using the PayPass prepaid wristbands to pay for food and drinks said they were quicker (96%) and easier to use (98%) than credit or debit cards.

via Music fans give thumbs up to contactless.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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