Daft Statements

A new website isn’t news

Don’t get me wrong, I like Nationwide Building Society. They’ve been pretty good to me over the last twenty years. But that doesn’t make them immune from the odd silly statement.

An email from Nationwide Building Society, received this morning, proudly claimed that, “Our new website designed with you in mind.” Well that’s a relief; I was worried they may have designed it with themselves in mind.

I guess my cynicism comes from being taught that a new website is not really news.

By the way, we’ve got some nice chairs in our reception. I just thought I’d let you know. Well, we think they are nice. They were designed with our visitors in mind…really. (Must remember to add this to our next email.)

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

See Full Bio

Marketing B2B Marketing Maximising Business Value Product Marketing