Kevin Harrington

Daft Statements

Nationwide Building Society email

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Kevin Harrington

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A new website isn’t news

Don’t get me wrong, I like Nationwide Building Society. They’ve been pretty good to me over the last twenty years. But that doesn’t make them immune from the odd silly statement.

An email from Nationwide Building Society, received this morning, proudly claimed that, “Our new website designed with you in mind.” Well that’s a relief; I was worried they may have designed it with themselves in mind.

I guess my cynicism comes from being taught that a new website is not really news.

By the way, we’ve got some nice chairs in our reception. I just thought I’d let you know. Well, we think they are nice. They were designed with our visitors in mind…really. (Must remember to add this to our next email.)

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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