Kevin Harrington

What’s in a title?

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Kevin Harrington

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I recently saw Joselin Linder on a conference stage in New York. She was introduced as the author of The Good Girl’s Guide to Living in Sin. What a great title.

It strikes me that one of the most effective ways to get noticed is for a 3rd party to introduce you as an author of a great titled book. There may be an issue when people can’t find it in bookshops…mmm, I’ll think about a solution for that one.

As an aside: earlier this year I was at an event surrounded by so many fellow speakers who were authors that I introduced myself as, “a non-author, but I have published many authors.” That seemed to do the trick.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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