What’s in a title?

What’s in a title?

I recently saw Joselin Linder on a conference stage in New York. She was introduced as the author of The Good Girl’s Guide to Living in Sin. What a great title.

It strikes me that one of the most effective ways to get noticed is for a 3rd party to introduce you as an author of a great titled book. There may be an issue when people can’t find it in bookshops…mmm, I’ll think about a solution for that one.

As an aside: earlier this year I was at an event surrounded by so many fellow speakers who were authors that I introduced myself as, “a non-author, but I have published many authors.” That seemed to do the trick.

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning.I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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