Category: evergreen
Is Black Friday Good for UK Retailers?
We seem all too happy to follow US fads; Halloween and “have a nice day” continue to grate on me. One of our latest adoptions is Black Friday. I set out to look at the impact on retail profits and the issues I found shouted out cautionary notes to all retailers. My starting point was…
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Annoying Verbal Platitudes
The umpteenth person this year just said, “Enjoy,” as they delivered my order to me. Is that a request or an instruction? Whatever it was, was she thinking about what she was saying? I doubt it. I suspect it was just an annoying verbal platitude. I then read this wonderful letter (above). What a great…
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You Can Complain When It Suits Us
Help me, please. I’m trying to decide if this is ethical or fair trading. I would love your opinion. Read on… I was looking at a UK based holiday company online. They are conveniently available 7 days a week including bank holidays. In fact, they are even open for our calls until 20.00 on weekdays.…
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Decoy Pricing to Make More Dough
Don’t put your prices down, use a decoy. Let me explain the idea with a case study from Williams-Sonoma, an American publicly traded consumer retail company that sells kitchenwares and home furnishings. Williams-Sonoma introduced a home bread making machine for $275. Sales were significantly lower than expected. One option was to discontinue the product, another…
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Purpose in a Venn diagram
Most Venn diagrams seem to have two or three overlapping circles. This one has four and it makes sense. It has helped me validate a couple of decisions this month. I’m sharing it with you now, save it for your own use.
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The importance of note taking
The human memory is a wonderful thing. We can experience, hear or learn something and then almost immediately corrupt our memory. Many people in business make this a special feature of their lives by rarely writing things down. No notes. That’s the problem. Why is this? Well, I suspect it is because they don’t feel…
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