Tag: mobile
Smartphonatics
I can’t see this new term catching on – Smartphonatic. A Smartphonatic is someone who changes their shopping, financial and payment behavior as a result of owning a smartphone. The report identifies a stark difference between mobile adoption among Smartphonatics and other consumers: while 80 percent of Smartphonatics have used their smartphones for mobile banking…
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Retailers not matching user demand for mobile selling
I can’t help but feel a sense of frustration. The Direct Marketing Association (DMA) has just released a study that confirms what many of us in the digital marketing world have suspected for some time: UK retailers are seriously behind the curve when it comes to mobile commerce. The Numbers Don’t Lie The DMA’s findings…
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M-payments set to take off in India
M-payments set to take off in India as mobile penetration reaches 100% The booming retail market with annual transactions worth 410 billion dollars (about Rs 1,850,000 crore) and nearly 100 per cent mobile penetration make phones a perfect medium for payments, apex chamber ASSOCHAM said today. The full story: M-payments set to take off in India…
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Angry Birds to use NFC technology
Hey, I’ve found a new use of the word ‘relevant’. Apparently, and I quote: Angry Birds’ next version will debut on the NFC-enabled Nokia C7 phone as Rovio nimbly catches what could be the next big wave in mobile, ensuring its Birds stay relevant. via Angry Birds to Use NFC Technology on Nokia Phones –…
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Mobile will transform commerce
If the following extract intrigues you in the slightest read the rest of the article now. Disruptive technologies often serve as a wedge used by attackers to work their way into markets, and not incidentally to edge incumbents out of the action. One of the most striking examples in the mobile industry been the recent…
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Smartphone users ignore mobile ads
This is an interesting piece of research from Deloitte. In the UK, 88% of consumers ignore adverts they receive on their mobiles and 36% automatically delete them. Just 9% of UK consumers take any further action once they view a mobile ad. via Smartphone users ignore mobile ads | News | Marketing Week. So, assuming…
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