Kevin Harrington

Those that sell don’t wash cars

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Kevin Harrington

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What do you think of this as a method of motivating sales achievements?

As with all good challenges, there is a forfeit to pay if you don’t win: the (sales) teams agreed that the losing office would say thank you to the clients by offering a free car wash. Pareto is inviting managing directors, sales directors and managers to drive to one of its offices, hand over a business card and watch its sales team clean and polish their car free of charge.

This is a scheme run by Pareto Law last October. I wonder what the results were.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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