I Love Meetings

No, I do. I love meetings that are well planned and productive. But, just occasionally I do get distracted in meetings.

Earlier this week I was distracted by words and phrases being used. What do you think of these?

This phrase appeared in the middle of a slide:

Adaptability delays and reduced elasticity due to local and global regulation.

I found myself wondering how many different meetings I could insert that phrase without anyone picking me up on it.

And a couple of words popped up, one on a slide and another in conversation. Neither of them was recognised by the spell check on my computer. That said, a quick Google search revealed a worrying level of use of them.

Virality
noun
The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral.

New metrics will allow marketeers to better assess the virality of their campaigns.

Multipreneuer
A working definition
A multipreneuer is an entrepreneur who is actively involved in several projects at once.

I’m off to see some friends for dinner. I’ll see if I can slip these words in to our conversation without them noticing or telling me I’m talking bollocks (again).

Kevin Harrington

I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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