Category: evergreen
How Much Does a Ghostwriter Cost?
As a continuation of my fascination in pricing methods, I found it interesting to learn the different approaches to pricing used by ghostwriters. Their charges can be by: hour word page project percentage of profits combination of the above Depending on the experience of the ghostwriter experience and the complexity of the project, the charges can…
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Let’s kill some good ideas
I’m writing a speech entitled, “3 Ways to Kill a Good Idea.” This is a humorous Toastmaster speech that requires research. I’ve had lots of help, ideas and contributions from people. During my own internet research I came across this fun video about the invention of the wheel: And a more serious video from the…
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How many goals do you have?
I’m busy writing a speech entitled, “3 Ways To Kill a Good Idea.” It’s a humorous speech for a Warrington Toastmasters meeting next week. In my research, I discovered data from some Covey Group work. They had completed a study that showed an inverse relationship between the number of goals a team has and the number of goals that…
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Demand based pricing in action
Cost plus pricing? Bin it. I’ve talked before about the many different approaches to pricing. Here is a stunning example of demand-based pricing in action. This is the ABode Hotel, Chester and their room rate pricing around Ladies Day and the Chester Races. As you can see, Ladies Day is £370 versus a regular pricing…
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From sniff to swipe
Now that’s a new expression for me, from “sniff to swipe”. It came up in a conversation earlier this week. It means: from the first point your customer shows interest in your product or service (the “sniff”) to the point they are invoiced and pay (the “swipe”). And in context: Identify the weak points in…
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Corporate inversion and US tax
UK politicians are talking about tax avoidance by American corporations. This ends up being emotional stuff for the British tax paying electorate. I was fascinated to see an article from Kellogg about American corporations getting better at not paying US taxes: American corporations are getting better at not paying U.S. taxes. According to the Congressional…
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