Category: evergreen
Creating a Table Plan
Etiquette for table plans has loosened over recent years. Also, the guidelines for social and wedding table plans are a little different than for business. I often get asked for guidance on the rules for table plans for awards and industry events. Firstly there are no real rules, but you want to feel comfortable and you…
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What’s in a title?
I recently saw Joselin Linder on a conference stage in New York. She was introduced as the author of The Good Girl’s Guide to Living in Sin. What a great title. It strikes me that one of the most effective ways to get noticed is for a 3rd party to introduce you as an author…
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Windows 95
Come on, own up, who shuddered when the Windows 95 image above came in to view? It gave me a wobble, but at least by computer didn’t blue screen! We were researching for a presentation. In the process, we came across these specs for Windows 95. Most apps now take up more storage space that…
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I’m Not a Morning Person
I’ve known for a long time that I’m not really a morning person. My completely honest CV would declare that my interests include sleeping. I think I need the t-shirt above to forewarn people. Self-awareness is an attribute that I’m working on. I was planning a speech recently that required me to ask two friends what…
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FaceBrushing My Life
Mohan Sawhney was one of my lecturers when I was at Kellogg School of Management. He spoke great sense then and hasn’t stopped since. In one of his recent blog posts about social media and how authentic our profiles are he said, How many profile pictures show us in our pajamas [sic] or having a bad…
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BMW “Checkmate”
I love opportunistic and simple advertising successes. This evening I was reading Marketing Week and looking at The 5 Best Automotive Advertising Campaigns where I was reminded of the fabulous BMW “Checkmate” advert. The ad campaign was actually a reactionary campaign that only had a single billboard. In Santa Monica, California, rival brand Audi created a…
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