Category: evergreen
My Business Owes Me Money
The Fallacy of Sunk Costs in Business Valuations Many entrepreneurs make the mistake of believing their business owes them money for the personal investments and sacrifices they made to get the company up and running. This type of thinking represents a cognitive bias known as the sunk cost fallacy. While understandable, clinging to sunk costs…
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Reciprocity
The concept of reciprocity is a fundamental aspect of human interaction and social relationships. It refers to the idea that people tend to respond to others’ actions with similar actions, either by returning a favour or by reciprocating a negative action. While it is possible to argue against reciprocity and its significance, it is important…
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Comparative Analysis of Facebook and Uber’s Launch Strategies in the UK: Leveraging Defined Communities, Waitlists, and Exclusivity
The way companies launch their services plays a pivotal role in establishing their brand presence and driving initial user adoption. This article compares and contrasts the launch strategies of two prominent technology companies, Facebook and Uber, in the United Kingdom. Both companies effectively utilised defined communities and waitlists to create a sense of exclusivity and…
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The Absence of Marketing: A Paradigm Shift in Business Dynamics
Marketing plays a vital role in today’s business landscape, encompassing various activities aimed at creating, communicating, and delivering value to customers. However, imagining a world where the function of marketing does not exist unveils intriguing possibilities for businesses and consumers alike. In this article, I will explore the hypothetical scenario from both an internal organisational…
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The Challenges of Professional Services Marketing in the UK
The professional services industry in the UK, which includes sectors such as accounting, law, architecture, engineering, consulting, and advertising, faces unique challenges when it comes to marketing. In this article, we will explore these challenges, offer potential solutions, and provide reference to two case studies that demonstrate successful marketing strategies in the professional services sector.…
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Why Board Meetings are Important
Board meetings are a crucial part of the governance process for businesses, as they provide an opportunity for directors to discuss strategic issues and make important decisions. This article explores why board meetings are important, particularly for small and medium-sized enterprises (SMEs). I will begin by defining what a board meeting is, before outlining the…
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